The Rest Of The Story?

You mean Levi Garrison doesn't own the company?  LG&S began as Ninja Moose Brewery, but changed the name in 2016 following a trademark dispute regarding use of the word "Moose" in the name of a brewery.  Not wanting to spend money fighting a big international company, we decided to just change the name.  The name Levi Garrison & Sons is taken from the owner's great grandfather’s company; the original Levi Garrison & Sons was a sorghum company located in Osceola, MO.  Although we have been Levi Garrison & Sons longer than we were Ninja Moose, locals still refer to the brewery as "The Moose"...LOL.

The new logo came along with the new Company name.  The Garrison Family hails from Scotland originally, and so we added a family shield as the logo.  Family shields have a long history of meaning.  The lions represent family strength and courage; the State outline of Missouri and the word Osceola represent the Family's 1860's homestead heritage in the state; the oak tree represents strength; the crossed rifles and knight's helmet represent national defense; the barrel represents manufacture of spirits.  Levi Garrison donated a portion of the original family homestead to erect a church (Bear Creek Church); the Garrison Family still attends the little country church.  Levi Garrison was a religious man, in his honor, Scott added the Latin phrase in the center of the shield: "Vocatus atque non vocatus deus aderit".  Translation: Bidden or unbidden, God is present.